Fashion around the world

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Monday, 1 June 2009 19:36
Most major countries have their own fashion industry, including Belgium, Spain, Portugal, Brazil, India, The Netherlands, Germany, Poland, and Australia. However, only five nations have established truly international reputations in fashion design. These countries are France, the United Kingdom, the United States of America, Italy, and Japan.

Swedish fasion design

The swedish fashion scene is set in Stockholm and Malmö. A vast majority of the swedish fashion brands has their origin in jeans design, such brands as Cheap Monday, Acne and Tiger of Sweden started as jeans diesigning companies. In haute couture, the swedish fashion is quite minimalistic. Lots of blacks and greys are commonly used.

American fashion design

The majority of American fashion houses are based in New York, although there are also a significant number in Los Angeles, where a substantial percentage of clothing manufactured in the US is actually made, Miami, and Chicago, which was once a center of American fashion. American fashion design is dominated by a clean-cut, casual style, reflecting the athletic, health-conscious lifestyles of many American city-dwellers. A designer who helped to set the trend in the United States for sport-influenced day wear throughout the 1940s and 50's was Claire McCardell. Many of her designs have been revived in recent decades. More modern influences on the American look have been Calvin Klein, Ralph Lauren, Anna Sui, Donna Karan, Kenneth Cole, Marc Jacobs, Michael Kors, Juicy Couture, Vera Wang, Betsey Johnson and Tommy Hilfiger.

British fashion design

London has long been the capital of the UK fashion industry and has a wide range of foreign designs which have intergrated with modern British styles. Typical British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Among the most notable UK fashion designers are Paul Smith, Vivienne Westwood, Christopher Bailey, Stella McCartney, Burberry, and Christopher Kane.

French fashion design

Most French fashion houses are in Paris, which is the capital of French fashion. Traditionally, French fashion is chic and stylish, defined by its sophistication, cut, and smart accessories. Among the many Parisian couture houses are Louis Vuitton, Chanel, Christian Dior, Givenchy, and Yves Saint Laurent, who display their work at the designer collections that are held twice a year.

Italian fashion design

Most of the older Italian couturiers are in Rome. However, Milan is the Italian fashion capital, and it is the exhibition venue for their collections. Italian fashion features casual elegance and luxurious fabrics. The first Italian luxury brand was Salvatore Ferragamo (who has exported exquisite hand-made shoes to the U.S. since the 1920s); among the best-known, exclusive fashion names, Gucci is the greatest-selling Italian fashion brand, with worldwide sales of $7.158 billion dollars. [1] Other well-known Italian fashion houses include: Valentino Garavani, Dolce & Gabbana, Etro, Emilio Pucci, Roberto Cavalli, Versace, Giorgio Armani, Sarah Jane Ehrlich and Prada.

Swiss fashion design

Most of the Swiss fashion designer, fashion houses are in Zürich. The swiss look is casual elegant and luxurious. The fabrics manufactured in St. Gallen are exported to the most important fashion Houses all over the World (Paris / New York / London / Milan). The first swiss luxury brand is Alvoni from the italo/swiss designer Marianne Alvoni.

Japanese fashion design

Most Japanese fashion houses are in Tokyo. The Japanese look is loose and unstructured (often resulting from complicated cutting), colours tend to the sombre and subtle, and richly textured fabrics. Famous Japanese designers are Yohji Yamamoto, Kenzo, Issey Miyake (masterful drape and cut), and Comme des Garçons 's Rei Kawakubo, who developed a new way of cutting (comparable to Madeleine Vionnet's innovation in the 1930s).

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